Idea: Nabila Basher
Art Direction: Nabila Basher
Copy: Nabila Basher
"What's Your Kraft" strives to serve as a bridge, sharing stories of minority communities through recipe cards. Through the versatile medium of mac & cheese, it captures the essence and values of various groups. By integrating international ingredients and methods, it showcases a range of flavors and traditions to dining tables everywhere. This culinary journey delights palates and fosters appreciation and respect for cultural diversity. As a unifying force, this initiative connects people through the common language of food, advocating for togetherness and inclusivity, while honoring the rich backgrounds and histories that shape our societies – with a cheesy twist!